Motion Design & Animation
2023–2026
Created motion design, animation, and campaign assets across Samsung product launches, social content, retail experiences, and brand marketing while working at Cheil.
Client
Samsung
Agency
Cheil
Role
Senior Motion Designer
Digital Out Of Home
Motion design and visual development for large-format digital advertising, balancing brand consistency, product storytelling, and audience impact.
Project: ATT Discovery Billboard
Role: Lead Motion Designer, Art direction, 2D/3D Animation, Compositing, and Large-Format Adaptation
DOOH animation for the launch of the Samsung Galaxy Z Fold7 and Samsung Galaxy Z Flip7. In collaboration with my creative director, I helped establish the visual style, source freelance support, and art direct production. I was responsible for animating all sequences after the 12-second mark. The final animation was featured on the AT&T Discovery District billboard in downtown Dallas.
Social Campaigns
Short-form motion content designed for social platforms.
Project: Samsung Galaxy Social Mini Social
Role: 3D Design, Motion, Art Direction Support
A collection of Samsung social posts created through a closer collaboration I helped initiate between Cheil’s Social and 3D teams. Working from rough storyboards, I led the art direction and animation for several quick-turn 3D posts, developing a crafted visual style that fit seamlessly within an award-winning social series and helped produce some of the Samsung Mobile account’s strongest-performing posts of the year.
Project: Samsung Galaxy S7 flagship Launch Social
Role: 3D Design, Motion, Art Direction Support
A series of social posts for the Samsung Galaxy Z Fold7 and Z Flip7 flagship launch. I partnered with my creative director on the initial art direction and led visual execution across most assets, including modeling, texturing, look development, animation, and compositing. The alligator post was developed in collaboration with Doechii.
Experiential & Museum Installations
Motion design for Samsung and Google museum installations, creating perspective-based screen environments that simulated contained digital worlds within physical exhibition spaces.
Project: Samsung x Google Museum Experience
Role: 3D Motion Designer — Visual Development, Animation, Look Development, and Compositing
For this Samsung and Google museum experience, I created immersive 3D visuals that helped transform static exhibits into interactive, conversational stories powered by Galaxy devices and Gemini Live. Produced on accelerated timelines, with some animated sequences completed in as little as one week, the work supported installations across four major institutions and was recognized with a 2026 Webby Award for Best Immersive Technology Innovation, along with 2026 Addy Gold and Silver Awards for Animation/Special Effects/Motion Graphics and Computer Generated Imagery.
Livestream Events
Motion design supporting Samsung product launch livestreams, including broadcast graphics and presentation assets.
Project: Galaxy Cup Livestream Broadcast
Role: 3D Design, Motion, Art Direction Support, Live-Action Integration
Animated live stream assets created for a Samsung gaming event from still artwork provided by Samsung HQ in Korea. My role was to adapt and animate the supplied visuals while ensuring each asset met brand, technical, and broadcast requirements.
Influencer Campaign & Event Content
Galaxy-inspired 3D backgrounds created for a Samsung influencer shoot, designed to support the live-action set and match the campaign’s lighting, framing, and production needs.
Project: Samsung Galaxy Creator Wall
Role: 3D Design, Motion, Art Direction Support, Live-Action Integration
For the launch of Samsung’s S6 devices, I art directed and produced several 3D galaxy environments for a live-action influencer shoot. I built the backgrounds using Blender, Photoshop, and After Effects, incorporating 3D rock assets sourced from Poliigon. During production, I made rapid adjustments based on on-site testing to ensure the visuals aligned with the live-action lighting, set, and camera framing.
